/* ==========================================================================
   Kitchen Remodel Roadmap — site styles
   Black / ivory / antique gold. Perandory (display) · Aperitif Italic (accent)
   · Nunito Sans (text).
   ========================================================================== */

@font-face {
  font-family: 'Perandory';
  src: url('../fonts/perandory-semi-condensed-webfont.woff2') format('woff2'),
       url('../fonts/perandory-semi-condensed-webfont.woff') format('woff');
  font-weight: 400; font-style: normal; font-display: swap;
}
@font-face {
  font-family: 'Perandory Condensed';
  src: url('../fonts/perandory-condensed-webfont.woff2') format('woff2');
  font-weight: 400; font-style: normal; font-display: swap;
}
@font-face {
  font-family: 'Aperitif';
  src: url('../fonts/AperitifSerif-Italic.woff2') format('woff2'),
       url('../fonts/AperitifSerif-Italic.woff') format('woff');
  font-weight: 400; font-style: italic; font-display: swap;
}

:root {
  --black: #0f0e0d;
  --black-2: #1a1917;
  --ink: #1d1c1a;
  --ivory: #f6f2ea;
  --paper: #fbf9f5;
  --stone: #ece6db;
  --line: #d8d0c1;
  --line-dark: rgba(198, 164, 104, .28);
  --gold: #c6a468;        /* on black */
  --gold-deep: #8a6a35;   /* on ivory — passes AA for large text */
  --muted: #4d4943;
  --muted-light: #cfc9bf;

  --display: 'Perandory', 'Bodoni 72', 'Didot', Georgia, serif;
  --display-tight: 'Perandory Condensed', 'Perandory', 'Bodoni 72', Georgia, serif;
  --accent: 'Aperitif', 'Bodoni 72', 'Didot', Georgia, serif;
  --text: 'Nunito Sans', 'Helvetica Neue', Arial, sans-serif;

  --gutter: clamp(20px, 5vw, 72px);
  --max: 1280px;
  --ease: cubic-bezier(.2, .7, .2, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--text);
  font-size: 17px;
  line-height: 1.75;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
img { display: block; max-width: 100%; height: auto; }
a { color: inherit; }
::selection { background: var(--gold); color: var(--black); }
:focus-visible { outline: 2px solid var(--gold); outline-offset: 4px; }

.wrap { width: 100%; max-width: var(--max); margin: 0 auto; padding-inline: var(--gutter); }
.narrow { max-width: 760px; }
.dark { background: var(--black); color: #f3efe7; }
.dark-2 { background: var(--black-2); color: #f3efe7; }
.ivory { background: var(--ivory); }
.stone { background: var(--stone); }

/* ---------- Type ---------- */
.display, h1, h2 {
  font-family: var(--display);
  font-weight: 400;
  text-transform: uppercase;
  letter-spacing: .005em;
  line-height: .98;
  margin: 0;
  text-wrap: balance;
}
h1 { font-size: clamp(46px, 7.4vw, 112px); }
h2 { font-size: clamp(38px, 5vw, 76px); }
h3 {
  font-family: var(--display);
  font-weight: 400;
  text-transform: uppercase;
  font-size: clamp(22px, 2.2vw, 30px);
  line-height: 1.08;
  margin: 0 0 .5em;
  letter-spacing: .01em;
}
.accent, h1 em, h2 em, h3 em {
  font-family: var(--accent);
  font-style: italic;
  text-transform: none;
  letter-spacing: 0;
  color: var(--gold-deep);
}
.dark .accent, .dark h1 em, .dark h2 em, .dark h3 em,
.dark-2 .accent, .dark-2 h1 em, .dark-2 h2 em, .dark-2 h3 em { color: var(--gold); }
h1 em, h2 em { display: block; font-size: .56em; line-height: 1.2; margin-top: .3em; }

.kicker {
  display: inline-block;
  font-family: var(--text);
  font-weight: 700;
  font-size: 11px;
  letter-spacing: .3em;
  text-transform: uppercase;
  color: var(--gold-deep);
  margin: 0 0 22px;
}
.dark .kicker, .dark-2 .kicker { color: var(--gold); }
.lede { font-size: clamp(19px, 1.6vw, 22px); line-height: 1.6; color: var(--muted); max-width: 36em; }
.dark .lede, .dark-2 .lede { color: var(--muted-light); }
.pull {
  font-family: var(--accent); font-style: italic;
  font-size: clamp(26px, 2.8vw, 40px); line-height: 1.3;
  color: var(--gold-deep); margin: 0;
}
.dark .pull, .dark-2 .pull { color: var(--gold); }
p { margin: 0 0 1.1em; }
.muted { color: var(--muted); }
.dark .muted, .dark-2 .muted { color: var(--muted-light); }

/* Signature tagline — "Get the consultation before the consultation." */
.tagline, h2.tagline {
  font-family: var(--accent); font-style: italic; font-weight: 400;
  text-transform: none; letter-spacing: 0;
  font-size: clamp(34px, 4.2vw, 60px); line-height: 1.14;
  color: var(--gold-deep); margin: 32px 0 0; text-indent: -.38em; text-wrap: balance;
}
.dark .tagline, .dark-2 .tagline { color: var(--gold); }
h2.tagline { margin-top: 0; }
.product-band .tagline { font-size: clamp(30px, 3.2vw, 46px); }
.tagline + .lede, .tagline + p { margin-top: 28px; }
.btn-lg { padding: 21px 40px; font-size: 13px; }

.rule { width: 56px; height: 1px; background: var(--gold); border: 0; margin: 32px 0; }
.rule-full { height: 1px; background: var(--line); border: 0; margin: 0; }
.dark .rule-full, .dark-2 .rule-full { background: var(--line-dark); }

/* Folio — the running page footer borrowed from the printed Roadmap */
.folio {
  display: flex; justify-content: space-between; gap: 16px;
  font-size: 10px; font-weight: 700; letter-spacing: .28em; text-transform: uppercase;
  color: var(--gold-deep); padding-top: 56px;
}
.dark .folio, .dark-2 .folio { color: var(--gold); }
.folio span:last-child { color: var(--muted); }
.dark .folio span:last-child, .dark-2 .folio span:last-child { color: var(--muted-light); }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; gap: 14px;
  font-family: var(--text); font-weight: 700; font-size: 12px;
  letter-spacing: .22em; text-transform: uppercase; text-decoration: none;
  padding: 19px 34px; border: 1px solid var(--black);
  background: var(--black); color: var(--ivory);
  transition: background .3s var(--ease), color .3s var(--ease), border-color .3s var(--ease);
  cursor: pointer;
}
.btn:hover { background: transparent; color: var(--black); }
.btn::after { content: '→'; font-size: 15px; letter-spacing: 0; transition: transform .3s var(--ease); }
.btn:hover::after { transform: translateX(4px); }
.btn-gold { background: var(--gold); border-color: var(--gold); color: var(--black); }
.btn-gold:hover { background: transparent; color: var(--gold); }
.btn-ghost { background: transparent; color: var(--black); }
.btn-ghost:hover { background: var(--black); color: var(--ivory); }
.dark .btn-ghost, .dark-2 .btn-ghost { color: var(--ivory); border-color: rgba(246,242,234,.5); }
.dark .btn-ghost:hover, .dark-2 .btn-ghost:hover { background: var(--ivory); color: var(--black); }
.text-link {
  font-weight: 700; font-size: 12px; letter-spacing: .22em; text-transform: uppercase;
  text-decoration: none; border-bottom: 1px solid currentColor; padding-bottom: 4px;
}
.text-link:hover { color: var(--gold-deep); }
.dark .text-link:hover, .dark-2 .text-link:hover { color: var(--gold); }
.btn-row { display: flex; flex-wrap: wrap; gap: 14px 22px; align-items: center; }

/* ---------- Masthead ---------- */
.topline {
  background: var(--black); color: var(--muted-light);
  font-size: 10px; font-weight: 600; letter-spacing: .28em; text-transform: uppercase;
  text-align: center; padding: 9px var(--gutter);
}
.topline a { color: var(--gold); text-decoration: none; }
.masthead {
  position: sticky; top: env(safe-area-inset-top, 0px); z-index: 50;
  background: rgba(251, 249, 245, .96);
  backdrop-filter: blur(10px); -webkit-backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--line);
}
.masthead-inner {
  display: grid; grid-template-columns: 1fr auto 1fr; align-items: center;
  gap: 24px; max-width: var(--max); margin: 0 auto; padding: 16px var(--gutter);
}
.nav { display: flex; gap: 34px; }
.nav-right { justify-content: flex-end; align-items: center; }
.nav a {
  font-size: 11px; font-weight: 700; letter-spacing: .24em; text-transform: uppercase;
  text-decoration: none; color: var(--ink); padding: 6px 0; position: relative;
}
.nav a::after {
  content: ''; position: absolute; left: 0; right: 100%; bottom: 0; height: 1px;
  background: var(--gold-deep); transition: right .35s var(--ease);
}
.nav a:hover::after, .nav a[aria-current="page"]::after { right: 0; }
.nav a[aria-current="page"] { color: var(--gold-deep); }
.nav .nav-cta {
  border: 1px solid var(--black); padding: 10px 18px; background: var(--black); color: var(--ivory);
}
.nav .nav-cta::after { display: none; }
.nav .nav-cta:hover { background: transparent; color: var(--black); }
.nav .nav-cta[aria-current="page"] { color: var(--gold); }
.wordmark { text-align: center; text-decoration: none; line-height: 1; }
.wordmark-main {
  display: block; font-family: var(--display); text-transform: uppercase;
  font-size: clamp(20px, 2vw, 27px); letter-spacing: .04em; color: var(--black);
}
.wordmark-main b { font-weight: 400; color: var(--gold-deep); }
.wordmark-sub {
  display: block; font-family: var(--accent); font-style: italic;
  font-size: 14px; color: var(--gold-deep); margin-top: 4px;
}
.menu-btn {
  display: none; justify-self: end;
  background: none; border: 0; padding: 8px 0; cursor: pointer;
  font: 700 11px/1 var(--text); letter-spacing: .24em; text-transform: uppercase; color: var(--ink);
}
.menu-btn span { display: inline-block; width: 22px; height: 7px; border-block: 1px solid currentColor; margin-left: 10px; vertical-align: middle; }
.mobile-nav {
  display: none; border-top: 1px solid var(--line); background: var(--paper);
  padding: 12px var(--gutter) 28px;
}
.mobile-nav a {
  display: block; padding: 14px 0; border-bottom: 1px solid var(--line);
  font-family: var(--display); text-transform: uppercase; font-size: 26px; text-decoration: none;
}
.mobile-nav a[aria-current="page"] { color: var(--gold-deep); }
.mobile-nav.open { display: block; }

/* ---------- Footer ---------- */
.site-footer { background: var(--black); color: var(--muted-light); padding-block: 88px 36px; }
.footer-grid {
  display: grid; grid-template-columns: 1.4fr 1fr 1fr 1.3fr; gap: 48px;
  padding-bottom: 64px; border-bottom: 1px solid var(--line-dark);
}
.footer-mark { font-family: var(--display); text-transform: uppercase; color: #f3efe7; font-size: 34px; line-height: .95; }
.footer-mark em { display: block; font-family: var(--accent); text-transform: none; color: var(--gold); font-size: 18px; margin-top: 10px; }
.site-footer h4 {
  margin: 0 0 18px; font-size: 10px; font-weight: 700; letter-spacing: .3em; text-transform: uppercase; color: var(--gold);
}
.site-footer ul { list-style: none; margin: 0; padding: 0; }
.site-footer li { margin-bottom: 10px; font-size: 15px; }
.site-footer a { text-decoration: none; color: #f3efe7; }
.site-footer a:hover { color: var(--gold); }
.footer-base {
  display: flex; flex-wrap: wrap; justify-content: space-between; gap: 16px;
  padding-top: 28px; font-size: 12px; line-height: 1.6;
}
.footer-base p { margin: 0; max-width: 720px; }
.footer-motto { font-family: var(--accent); font-style: italic; color: var(--gold); font-size: 16px; }

/* ---------- Forms ---------- */
.signup { display: flex; gap: 0; max-width: 520px; border-bottom: 1px solid currentColor; }
.signup input {
  flex: 1; min-width: 0; background: transparent; border: 0; color: inherit;
  font: 400 17px var(--text); padding: 16px 0;
}
.signup input::placeholder { color: inherit; opacity: .55; }
.signup input:focus { outline: none; }
.signup button {
  background: none; border: 0; color: inherit; cursor: pointer;
  font: 700 11px var(--text); letter-spacing: .24em; text-transform: uppercase; padding: 0 0 0 18px;
}
.form-note { font-size: 13px; margin-top: 14px; opacity: .75; }

/* ---------- Reveal ---------- */
.js .reveal { opacity: 0; transform: translateY(18px); transition: opacity .9s var(--ease), transform .9s var(--ease); }
.js .reveal.in { opacity: 1; transform: none; }

/* ==========================================================================
   HOME
   ========================================================================== */
.hero {
  display: grid; grid-template-columns: minmax(0, 1.08fr) minmax(0, .92fr);
  min-height: min(92vh, 900px);
}
.hero-copy {
  display: flex; flex-direction: column; justify-content: center;
  padding: 96px clamp(28px, 5vw, 80px) 72px max(var(--gutter), calc((100vw - var(--max)) / 2 + var(--gutter)));
}
.hero-copy h1 { font-size: clamp(50px, 6.6vw, 104px); }
.hero-copy .lede { margin-top: 34px; }
.hero-copy .btn-row { margin-top: 40px; }
.hero-meta {
  display: flex; gap: 28px; flex-wrap: wrap; margin-top: 56px; padding-top: 22px;
  border-top: 1px solid var(--line-dark);
  font-size: 10px; font-weight: 700; letter-spacing: .26em; text-transform: uppercase; color: var(--muted-light);
}
.hero-meta b { color: var(--gold); font-weight: 700; }
.hero-figure { position: relative; margin: 0; overflow: hidden; background: var(--black-2); }
.hero-figure img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: 50% 20%; }
.ticker { border-block: 1px solid var(--line-dark); overflow: hidden; }
.ticker-track {
  display: flex; width: max-content; gap: 0;
  animation: tick 48s linear infinite;
}
.ticker-track span {
  font-family: var(--display); text-transform: uppercase; font-size: clamp(20px, 2.2vw, 30px);
  padding: 20px 28px; white-space: nowrap; color: #f3efe7;
}
.ticker-track i { font-family: var(--accent); color: var(--gold); padding: 20px 0; font-size: 22px; align-self: center; }
@keyframes tick { to { transform: translateX(-50%); } }

.statement { padding-block: clamp(96px, 13vw, 180px); text-align: center; }
.statement h2 { font-size: clamp(40px, 5.6vw, 84px); max-width: 15em; margin-inline: auto; }
.statement p { margin: 36px auto 0; max-width: 34em; }

.conversations { padding-block: 120px; }
.conv-head { display: grid; grid-template-columns: 1fr 1fr; gap: 64px; align-items: end; margin-bottom: 72px; }
.conv-list { list-style: none; margin: 0; padding: 0; border-top: 1px solid var(--line); }
.conv-list li { border-bottom: 1px solid var(--line); }
.conv-link {
  display: grid; text-decoration: none; color: inherit; grid-template-columns: 120px minmax(0, 1fr) minmax(0, 1.2fr) 40px;
  gap: 32px; align-items: center; padding: 34px 0;
  transition: background .4s var(--ease), padding .4s var(--ease);
}
.conv-link:hover { background: var(--ivory); padding-inline: 20px; }
.conv-link:hover .conv-arrow { transform: translateX(6px); }
.conv-arrow { transition: transform .3s var(--ease); }
.conv-num { font-family: var(--accent); font-style: italic; font-size: 58px; line-height: 1; color: var(--gold-deep); }
.conv-title { font-family: var(--display); text-transform: uppercase; font-size: clamp(30px, 3.4vw, 50px); line-height: 1; }
.conv-desc { color: var(--muted); margin: 0; }
.conv-arrow { text-align: right; color: var(--gold-deep); font-size: 20px; }

.spread { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); }
.spread-figure { margin: 0; position: relative; min-height: 560px; overflow: hidden; }
.spread-figure img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.spread-copy {
  padding: clamp(64px, 8vw, 128px) clamp(28px, 6vw, 96px);
  display: flex; flex-direction: column; justify-content: center;
}
.spread-copy h2 { margin-bottom: 32px; }
.caption {
  font-size: 10px; font-weight: 700; letter-spacing: .26em; text-transform: uppercase;
  color: var(--muted); margin-top: 14px;
}
.dark .caption, .dark-2 .caption { color: var(--muted-light); }

.full-bleed { position: relative; margin: 0; }
.full-bleed img { width: 100%; height: clamp(420px, 62vw, 820px); object-fit: cover; }
.full-bleed figcaption {
  display: flex; justify-content: space-between; gap: 20px; flex-wrap: wrap;
  max-width: var(--max); margin: 0 auto; padding: 16px var(--gutter) 0;
  font-size: 10px; font-weight: 700; letter-spacing: .26em; text-transform: uppercase; color: var(--muted);
}
.full-bleed figcaption em { font-family: var(--accent); text-transform: none; letter-spacing: 0; font-size: 15px; color: var(--gold-deep); font-weight: 400; }

.section { padding-block: clamp(88px, 10vw, 140px); }
.section-head { display: flex; justify-content: space-between; align-items: end; gap: 32px; flex-wrap: wrap; margin-bottom: 56px; }

/* Journal cards */
.cards { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 48px 36px; }
.card { text-decoration: none; display: block; }
.card-img { overflow: hidden; aspect-ratio: 4 / 5; background: var(--stone); margin-bottom: 24px; }
.card-img img { width: 100%; height: 100%; object-fit: cover; transition: transform 1.2s var(--ease); }
.card:hover .card-img img { transform: scale(1.04); }
.card-meta {
  display: flex; gap: 14px; font-size: 10px; font-weight: 700; letter-spacing: .26em; text-transform: uppercase;
  color: var(--gold-deep); margin-bottom: 12px;
}
.card-meta span + span::before { content: '·'; margin-right: 14px; color: var(--muted); }
.card h3 { font-size: clamp(24px, 2.3vw, 32px); margin-bottom: 12px; transition: color .3s; }
.card:hover h3 { color: var(--gold-deep); }
.card p { color: var(--muted); font-size: 16px; margin: 0; }

/* Product band */
.product-band { display: grid; grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr); gap: clamp(40px, 7vw, 112px); align-items: center; }
.book {
  position: relative; max-width: 440px; margin: 0 auto; width: 100%;
  box-shadow: 0 40px 80px -30px rgba(0,0,0,.65), 0 12px 24px -12px rgba(0,0,0,.5);
  transform: rotate(-2deg);
}
.book::before {
  content: ''; position: absolute; top: 0; bottom: 0; left: 0; width: 14px;
  background: linear-gradient(90deg, rgba(0,0,0,.35), rgba(255,255,255,.08) 60%, transparent);
  z-index: 1;
}
.price-line { display: flex; align-items: baseline; gap: 22px; margin: 36px 0; flex-wrap: wrap; }
.price { font-family: var(--display); font-size: clamp(64px, 7vw, 104px); line-height: .9; }
.price-note { font-size: 11px; font-weight: 700; letter-spacing: .24em; text-transform: uppercase; color: var(--gold); }

.ticks { list-style: none; margin: 0; padding: 0; }
.ticks li { padding: 14px 0 14px 34px; border-bottom: 1px solid var(--line); position: relative; }
.ticks li::before { content: '—'; position: absolute; left: 0; color: var(--gold-deep); }
.dark .ticks li, .dark-2 .ticks li { border-color: var(--line-dark); }
.dark .ticks li::before, .dark-2 .ticks li::before { color: var(--gold); }

.intro-portrait { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(40px, 7vw, 120px); align-items: center; }
.intro-portrait figure { margin: 0; }

.freebie { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 64px; align-items: center; }

/* Kitchen photo strip — drifts slowly, pauses on hover */
.kitchen-flow { overflow: hidden; padding-block: 64px 72px; border-top: 1px solid var(--line-dark); }
.flow-head {
  text-align: center; margin: 0 auto 36px; padding-inline: var(--gutter);
  font-family: var(--display); text-transform: uppercase; color: #f3efe7;
  font-size: clamp(26px, 3vw, 42px); line-height: 1.05;
}
.flow-head em { display: block; font-family: var(--accent); text-transform: none; color: var(--gold); font-size: .62em; margin-top: 8px; }
.flow-track { display: flex; gap: 14px; width: max-content; animation: flow 70s linear infinite; }
.kitchen-flow:hover .flow-track { animation-play-state: paused; }
.flow-track img { height: clamp(240px, 26vw, 340px); width: auto; flex: none; object-fit: cover; }
@keyframes flow { to { transform: translateX(calc(-50% - 7px)); } }

/* ==========================================================================
   ABOUT
   ========================================================================== */
.story-hero { display: grid; grid-template-columns: auto minmax(0, 1fr) minmax(0, 1fr); min-height: min(86vh, 860px); }
.spine {
  writing-mode: vertical-rl; transform: rotate(180deg);
  font-family: var(--display); text-transform: uppercase; line-height: .85;
  font-size: clamp(90px, 11vw, 170px); color: #f3efe7;
  padding: 56px clamp(16px, 2.5vw, 40px); border-left: 1px solid var(--line-dark);
  display: flex; align-items: center; justify-content: center;
}
.story-hero figure { margin: 0; position: relative; }
.story-hero figure img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: 50% 25%; filter: grayscale(1) contrast(1.05); }
.story-hero .copy { padding: clamp(56px, 7vw, 112px) clamp(28px, 5vw, 80px); display: flex; flex-direction: column; justify-content: center; }
.story-hero h1 { font-size: clamp(40px, 4.6vw, 72px); }

.creds { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); border-block: 1px solid var(--line); }
.cred { padding: 36px 28px; border-right: 1px solid var(--line); }
.cred:last-child { border-right: 0; }
.cred b { display: block; font-family: var(--display); font-weight: 400; font-size: clamp(46px, 5vw, 72px); line-height: 1; }
.cred span { display: block; margin-top: 12px; font-size: 11px; font-weight: 700; letter-spacing: .2em; text-transform: uppercase; color: var(--muted); }

.columns-2 { columns: 2; column-gap: 64px; }
.columns-2 p { break-inside: avoid; }
.dropcap::first-letter {
  float: left; font-family: var(--display); font-size: 5.4em; line-height: .78;
  padding: .06em .12em 0 0; color: var(--gold-deep);
}

.portfolio { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); gap: 16px; }
.portfolio figure { margin: 0; overflow: hidden; position: relative; }
.portfolio img { width: 100%; height: 100%; object-fit: cover; }
.portfolio .p1 { grid-column: span 8; aspect-ratio: 3 / 2; }
.portfolio .p2 { grid-column: span 4; }
.portfolio .p3 { grid-column: span 6; aspect-ratio: 1 / 1; }
.portfolio .p4 { grid-column: span 6; aspect-ratio: 1 / 1; }
.portfolio .p-wide { grid-column: span 12; aspect-ratio: 16 / 9; }
.portfolio figcaption {
  position: absolute; left: 16px; bottom: 14px; color: #fff;
  font-size: 10px; font-weight: 700; letter-spacing: .24em; text-transform: uppercase;
  text-shadow: 0 1px 12px rgba(0,0,0,.6);
}

.principles { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0; border-top: 1px solid var(--line-dark); }
.principle { padding: 48px 48px 48px 0; border-bottom: 1px solid var(--line-dark); }
.principle:nth-child(odd) { border-right: 1px solid var(--line-dark); }
.principle:nth-child(even) { padding-left: 48px; padding-right: 0; }
.principle .conv-num { color: var(--gold); font-size: 46px; display: block; margin-bottom: 18px; }
.principle h3 { font-size: clamp(26px, 2.6vw, 38px); color: #f3efe7; }
.principle p { color: var(--muted-light); margin: 0; }

.hire-box { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.2fr); gap: clamp(32px, 5vw, 80px); padding: clamp(40px, 5vw, 72px); margin-top: 80px; }
.hire-box h3 { font-size: clamp(30px, 3.2vw, 46px); color: #f3efe7; }
.hire-box h3 em { display: block; margin-top: 10px; font-size: .7em; }
.hire-box p { color: var(--muted-light); }
.hire-box p:last-child { margin-bottom: 0; }
.is-isnt { display: grid; grid-template-columns: 1fr 1fr; gap: 0; border: 1px solid var(--line); }
.is-isnt > div { padding: 48px; }
.is-isnt > div + div { border-left: 1px solid var(--line); background: var(--ivory); }

/* ==========================================================================
   JOURNAL
   ========================================================================== */
.journal-mast { padding-block: clamp(72px, 9vw, 128px) 48px; border-bottom: 1px solid var(--line); }
.journal-mast h1 { font-size: clamp(56px, 10vw, 156px); line-height: .88; }
.journal-mast-row { display: flex; justify-content: space-between; align-items: end; gap: 40px; flex-wrap: wrap; margin-top: 36px; }
.journal-mast .lede { margin: 0; }
.issue { font-size: 10px; font-weight: 700; letter-spacing: .28em; text-transform: uppercase; color: var(--muted); text-align: right; line-height: 2; }
.issue b { color: var(--gold-deep); }

.filters { display: flex; flex-wrap: wrap; gap: 8px; padding-block: 28px; border-bottom: 1px solid var(--line); }
.filters button {
  background: none; border: 1px solid var(--line); border-radius: 0; cursor: pointer;
  padding: 10px 18px; font: 700 11px var(--text); letter-spacing: .22em; text-transform: uppercase; color: var(--ink);
  transition: all .25s;
}
.filters button:hover { border-color: var(--ink); }
.filters button[aria-pressed="true"] { background: var(--black); border-color: var(--black); color: var(--ivory); }

.feature { display: grid; grid-template-columns: minmax(0, 1.25fr) minmax(0, 1fr); gap: clamp(32px, 5vw, 80px); align-items: center; text-decoration: none; padding-block: 64px; border-bottom: 1px solid var(--line); }
.feature .card-img { aspect-ratio: 5 / 4; margin: 0; }
.feature h2 { font-size: clamp(38px, 4.4vw, 66px); margin: 6px 0 24px; transition: color .3s; }
.feature:hover h2 { color: var(--gold-deep); }
.feature:hover .card-img img { transform: scale(1.03); }
.badge { display: inline-block; font-size: 10px; font-weight: 700; letter-spacing: .26em; text-transform: uppercase; border: 1px solid var(--gold-deep); color: var(--gold-deep); padding: 6px 10px; margin-bottom: 18px; }
.empty-note { display: none; padding: 48px 0; color: var(--muted); font-family: var(--accent); font-style: italic; font-size: 22px; }
.card[hidden] { display: none; }

/* Article */
.article-head { padding-block: clamp(64px, 8vw, 112px) 56px; text-align: center; }
.article-head h1 { font-size: clamp(44px, 6.4vw, 96px); max-width: 13em; margin: 0 auto; }
.article-head .dek { font-family: var(--accent); font-style: italic; color: var(--gold-deep); font-size: clamp(22px, 2.3vw, 30px); line-height: 1.35; max-width: 26em; margin: 28px auto 0; }
.byline {
  display: flex; justify-content: center; gap: 22px; flex-wrap: wrap; margin-top: 36px;
  font-size: 10px; font-weight: 700; letter-spacing: .26em; text-transform: uppercase; color: var(--muted);
}
.byline b { color: var(--ink); font-weight: 700; }
.article-hero { margin: 0 auto; max-width: 1440px; }
.article-hero img { width: 100%; max-height: min(78vh, 760px); object-fit: cover; }
.prose { max-width: 700px; margin: 0 auto; padding-block: 72px 32px; font-size: 19px; line-height: 1.8; }
.prose > p:first-of-type::first-letter {
  float: left; font-family: var(--display); font-size: 5.6em; line-height: .76;
  padding: .07em .12em 0 0; color: var(--gold-deep);
}
.prose h2 { font-size: clamp(30px, 3.2vw, 44px); margin: 64px 0 22px; line-height: 1.02; }
.prose h3 { margin-top: 40px; }
.prose blockquote {
  margin: 56px -6vw; padding: 36px 0; border-block: 1px solid var(--line); text-align: center;
  font-family: var(--accent); font-style: italic; font-size: clamp(26px, 3vw, 38px); line-height: 1.3; color: var(--gold-deep);
}
.prose blockquote cite { display: block; margin-top: 18px; font: 700 10px var(--text); letter-spacing: .3em; text-transform: uppercase; color: var(--muted); font-style: normal; }
.prose ul, .prose ol { padding-left: 0; list-style: none; counter-reset: n; }
.prose li { padding: 12px 0 12px 44px; border-bottom: 1px solid var(--line); position: relative; }
.prose ol li { counter-increment: n; }
.prose ol li::before { content: counter(n, decimal-leading-zero); position: absolute; left: 0; top: 10px; font-family: var(--accent); font-style: italic; color: var(--gold-deep); font-size: 22px; }
.prose ul li::before { content: '—'; position: absolute; left: 0; color: var(--gold-deep); }
.prose figure { margin: 56px 0; }
.prose figcaption { font-size: 12px; letter-spacing: .08em; color: var(--muted); margin-top: 12px; }
.insight {
  background: var(--black); color: #f3efe7; padding: 36px 40px; margin: 56px 0;
}
.insight .kicker { margin-bottom: 12px; }
.insight p { font-family: var(--accent); font-style: italic; font-size: 24px; line-height: 1.4; margin: 0; }
.insight cite { display: block; font: 700 10px var(--text); letter-spacing: .3em; text-transform: uppercase; color: var(--gold); margin-top: 16px; font-style: normal; }
.article-end {
  max-width: 700px; margin: 0 auto; padding-block: 32px 96px;
  display: flex; justify-content: space-between; gap: 24px; flex-wrap: wrap; align-items: center;
  border-top: 1px solid var(--line);
}
.author-box { display: flex; gap: 20px; align-items: center; }
.author-box img { width: 72px; height: 72px; object-fit: cover; object-position: 50% 20%; border-radius: 50%; filter: grayscale(1); }
.author-box p { margin: 0; font-size: 15px; line-height: 1.5; }
.author-box strong { display: block; font-family: var(--display); font-weight: 400; text-transform: uppercase; font-size: 20px; }

/* ==========================================================================
   ROADMAP PRODUCT
   ========================================================================== */
.pdp-hero { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 0; min-height: min(88vh, 880px); }
.pdp-hero .hero-copy h1 { font-size: clamp(46px, 5.6vw, 88px); }
.pdp-hero .hero-copy h1 em { font-size: .6em; }
.pdp-cover { display: flex; align-items: center; justify-content: center; padding: 64px var(--gutter); background: radial-gradient(ellipse at 50% 45%, #2a2723 0%, var(--black) 70%); }
.pdp-cover .book { max-width: 470px; }

.gap-grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: clamp(40px, 7vw, 112px); }
.wrong-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 40px; margin-top: 72px; }
.wrong-grid article { border-top: 1px solid var(--gold); padding-top: 28px; }
.wrong-grid h3 { color: #f3efe7; }
.wrong-grid p { color: var(--muted-light); margin: 0; }

.toc { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.toc > div { padding: 32px 24px 40px; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.toc .conv-num { font-size: 52px; display: block; margin-bottom: 26px; }
.toc h3 { font-size: 30px; }
.toc p { font-size: 15px; color: var(--muted); margin: 0; line-height: 1.65; }

.pages-rail {
  display: grid; grid-auto-flow: column; grid-auto-columns: clamp(220px, 24vw, 320px);
  gap: 22px; overflow-x: auto; padding: 8px var(--gutter) 28px;
  scroll-snap-type: x mandatory; scrollbar-width: thin; scrollbar-color: var(--gold) transparent;
}
.pages-rail button {
  scroll-snap-align: start; padding: 0; border: 0; background: none; cursor: zoom-in; text-align: left; color: inherit;
}
.pages-rail img { aspect-ratio: 612 / 792; width: 100%; object-fit: cover; box-shadow: 0 18px 40px -20px rgba(0,0,0,.7); transition: transform .5s var(--ease); }
.pages-rail button:hover img { transform: translateY(-6px); }
.pages-rail span { display: block; margin-top: 14px; font-size: 10px; font-weight: 700; letter-spacing: .26em; text-transform: uppercase; color: var(--gold); }
.rail-hint { display: flex; justify-content: space-between; gap: 20px; flex-wrap: wrap; margin-bottom: 36px; }

.lightbox {
  position: fixed; inset: 0; z-index: 100; background: rgba(10,9,8,.94);
  display: flex; align-items: center; justify-content: center; padding: 48px 16px;
}
.lightbox[hidden] { display: none; }
.lb-stage { width: min(100%, 640px); display: flex; flex-direction: column; align-items: center; }
.lb-frame { position: relative; width: 100%; max-height: 66vh; overflow: hidden; box-shadow: 0 30px 80px rgba(0,0,0,.6); }
.lb-frame img { width: 100%; height: auto; display: block; }
.lb-frame::after {
  content: ''; position: absolute; left: 0; right: 0; bottom: 0; height: 45%;
  background: linear-gradient(rgba(10,9,8,0), rgba(10,9,8,.97) 92%);
}
.lb-more { position: relative; margin-top: -64px; text-align: center; z-index: 1; padding: 0 16px; }
.lb-more p { font-family: var(--accent); font-style: italic; color: #f3efe7; font-size: clamp(20px, 2.2vw, 26px); margin: 0 0 18px; }
.lightbox .lb-more .btn { position: static; border: 1px solid var(--gold); padding: 16px 28px; font-size: 12px; color: var(--black); }
.lightbox .lb-more .btn:hover { color: var(--gold); }
.excerpt { position: relative; max-width: min(420px, 100%); margin: 56px auto; }
.excerpt img { box-shadow: 0 20px 50px -24px rgba(0,0,0,.5); }
.excerpt::after { content: ''; position: absolute; left: 0; right: 0; bottom: 34px; height: 38%; background: linear-gradient(rgba(251,249,245,0), var(--paper) 90%); pointer-events: none; }
.excerpt figcaption { text-align: center; position: relative; z-index: 1; }
.lightbox button {
  position: absolute; background: none; border: 1px solid rgba(246,242,234,.4); color: #f3efe7; cursor: pointer;
  font: 700 11px var(--text); letter-spacing: .22em; text-transform: uppercase; padding: 12px 16px;
}
.lb-close { top: calc(18px + env(safe-area-inset-top, 0px)); right: 18px; }
.lb-prev { left: 18px; top: 50%; transform: translateY(-50%); }
.lb-next { right: 18px; top: 50%; transform: translateY(-50%); }
.lb-count { position: absolute; bottom: calc(18px + env(safe-area-inset-bottom, 0px)); left: 0; right: 0; text-align: center; color: var(--gold); font-size: 10px; font-weight: 700; letter-spacing: .3em; text-transform: uppercase; }

.quotes { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0; border-top: 1px solid var(--line-dark); }
.quotes figure { margin: 0; padding: 48px 48px 48px 0; border-bottom: 1px solid var(--line-dark); }
.quotes figure:nth-child(odd) { border-right: 1px solid var(--line-dark); }
.quotes figure:nth-child(even) { padding-left: 48px; padding-right: 0; }
.quotes blockquote { margin: 0 0 22px; font-family: var(--accent); font-style: italic; font-size: clamp(21px, 1.9vw, 26px); line-height: 1.45; color: #f3efe7; }
.quotes figcaption { font-size: 11px; font-weight: 700; letter-spacing: .24em; text-transform: uppercase; color: var(--gold); }
.quotes figcaption span { color: var(--muted-light); font-weight: 600; }

.faq { border-top: 1px solid var(--line); }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary {
  list-style: none; cursor: pointer; padding: 28px 48px 28px 0; position: relative;
  font-family: var(--display); text-transform: uppercase; font-size: clamp(22px, 2.2vw, 30px); line-height: 1.1;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: '+'; position: absolute; right: 4px; top: 22px; font-family: var(--text); font-weight: 300; font-size: 32px; color: var(--gold-deep); transition: transform .3s; }
.faq details[open] summary::after { transform: rotate(45deg); }
.faq details p { max-width: 46em; color: var(--muted); padding-bottom: 28px; margin: 0; }

.buy-box { border: 1px solid var(--line-dark); padding: clamp(36px, 5vw, 64px); text-align: center; }
.buy-box .price { display: block; color: #f3efe7; }
.buy-box .price-note { display: block; margin: 14px 0 34px; }
.buy-box .btn { width: 100%; justify-content: center; }
.buy-small { font-size: 13px; color: var(--muted-light); margin: 20px 0 0; }
#checkout-status { margin-top: 18px; font-size: 14px; color: var(--gold); }

.sticky-buy {
  position: fixed; left: 0; right: 0; bottom: 0; z-index: 40;
  background: var(--black); color: #f3efe7; border-top: 1px solid var(--line-dark);
  padding: 12px var(--gutter) calc(12px + env(safe-area-inset-bottom, 0px));
  display: flex; align-items: center; justify-content: space-between; gap: 16px;
  transform: translateY(110%); transition: transform .5s var(--ease);
}
.sticky-buy.show { transform: none; }
.sticky-buy strong { font-family: var(--display); font-weight: 400; text-transform: uppercase; font-size: 20px; }
.sticky-buy .btn { padding: 14px 22px; }

/* ==========================================================================
   Responsive
   ========================================================================== */
@media (max-width: 1080px) {
  .toc { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .toc > div:last-child { grid-column: span 2; }
  .footer-grid { grid-template-columns: 1fr 1fr; }
  .conv-link { grid-template-columns: 80px minmax(0, 1fr); gap: 8px 24px; }
  .conv-desc { grid-column: 2; }
  .conv-arrow { display: none; }
}
@media (max-width: 900px) {
  .masthead-inner { grid-template-columns: 1fr auto; padding-block: 14px; }
  .nav { display: none; }
  .wordmark { text-align: left; }
  .menu-btn { display: block; }
  .hire-box { grid-template-columns: 1fr; }
  .hero, .pdp-hero, .spread, .product-band, .intro-portrait, .freebie, .gap-grid, .conv-head, .feature, .is-isnt { grid-template-columns: 1fr; }
  .hero-copy { padding: 64px var(--gutter) 56px; }
  .hero-figure { min-height: 115vw; max-height: 720px; order: -1; }
  .hero-figure img { position: absolute; }
  .spread-figure { min-height: 80vw; }
  .spread.flip .spread-figure { order: -1; }
  .story-hero { grid-template-columns: 1fr; min-height: 0; }
  .spine { writing-mode: horizontal-tb; transform: none; font-size: clamp(64px, 18vw, 120px); padding: 40px var(--gutter) 0; border: 0; justify-content: flex-start; }
  .story-hero figure { min-height: 110vw; max-height: 640px; }
  .cards { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .wrong-grid { grid-template-columns: 1fr; gap: 32px; }
  .creds { grid-template-columns: 1fr 1fr; }
  .cred:nth-child(2) { border-right: 0; }
  .cred:nth-child(-n+2) { border-bottom: 1px solid var(--line); }
  .columns-2 { columns: 1; }
  .principles, .quotes { grid-template-columns: 1fr; }
  .principle, .principle:nth-child(even), .quotes figure, .quotes figure:nth-child(even) { padding: 36px 0; border-right: 0; }
  .principle:nth-child(odd), .quotes figure:nth-child(odd) { border-right: 0; }
  .is-isnt > div + div { border-left: 0; border-top: 1px solid var(--line); }
  .portfolio .p1, .portfolio .p2 { grid-column: span 12; }
  .portfolio .p2 { aspect-ratio: 4 / 5; }
  .pdp-cover { padding: 56px var(--gutter); }
  .prose blockquote { margin-inline: 0; }
  .feature { padding-block: 40px; }
}
@media (max-width: 600px) {
  body { font-size: 16px; }
  .cards { grid-template-columns: 1fr; }
  .toc { grid-template-columns: 1fr; }
  .toc > div:last-child { grid-column: auto; }
  .footer-grid { grid-template-columns: 1fr; gap: 36px; }
  .portfolio .p3, .portfolio .p4 { grid-column: span 12; }
  .is-isnt > div { padding: 32px 24px; }
  .prose { font-size: 17.5px; }
  .insight { padding: 28px 24px; }
  .btn { padding: 17px 24px; }
  .sticky-buy strong { font-size: 16px; }
  .wordmark-main { font-size: 19px; }
  .topline { letter-spacing: .18em; }
  .lb-prev, .lb-next { top: auto; bottom: calc(48px + env(safe-area-inset-bottom, 0px)); transform: none; }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .ticker-track { animation: none; }
  .flow-track { animation: none; }
  .kitchen-flow { overflow-x: auto; }
  .js .reveal { opacity: 1; transform: none; transition: none; }
  * { transition-duration: .01ms !important; }
}